The mission of search engines like Google and Bing is to find high-quality websites that are most relevant to what their users are looking for. Search Engine Optimization (SEO) is the process of improving a website's quality and refining its content in order to rank higher for the search phrases that are most relevant.
Why invest in SEO?
75% of the internet's traffic starts with a search and most clicks go to the top five results. This makes SEO a critical piece of any online marketing strategy. A properly implemented search engine strategy will:
- Boost brand recognition
- Make your website more intuitive to visitors
- Help you increase performance, improve mobile-friendliness, and resolve website issues
- Attract a higher quality audience that is looking for what your site has to offer
- Provide insight into what customers search for online and how they use your website
Emergent Software's Approach to SEO
Our SEO services start with a discussion of your online marketing goals. Next, our SEO specialist will perform a 12-point SEO assessment, which reviews the quality of your site and the relevance of your content. Our specialist will then walk you through their findings and list your greatest SEO opportunities. SEO is a long-term play; and Emergent Software is prepared to work with you every step of the way, or provide you the tools to execute your search engine strategy on your own. The choice is yours!