The foundation of any great marketing website starts with a top-notch content management system (CMS). While there are hundreds of options available on the market, we tend to favor Sitecore and Umbraco to power our clients’ websites and help them reach their marketing goals. Even though both platforms offer many of the same features, there are a few unique benefits that make each CMS a wonderful compliment to your digital marketing strategy and are great fits for a variety of organizations.
If you are on the cusp of rebuilding your existing website, starting from scratch, or looking to switch up the CMS you currently use, let’s dig into essential questions you need to ask yourself when choosing a CMS, and the benefits of both Sitecore and Umbraco to help you understand which might be a better fit for your business.
How to Choose a CMS
Before evaluating your options, it’s important to spend some time thinking through your team’s wants, needs, key features, and pain points with your current CMS. Having an understanding of exactly what you’re looking for will help to streamline the decision-making process and saves you time so you’re only evaluating the CMS that makes the most sense for your team. Here are a few essential questions to get you thinking:
- What are your team’s overall goals? How could a CMS help you accomplish those goals?
- What level of customization does your team require?
- What key features are a requirement in a CMS?
- Do you utilize anything custom to achieve the intended outcome of a process? (i.e. custom e-commerce checkout, web forms)
- Who will be adding content, updating, managing the CMS?
- Do you have a web developer on your team? What are their capabilities when it comes to website code and maintenance?
- Is there training for the team to learn the CMS?
- Does the CMS integrate with other marketing systems you currently use?
This is by no means a comprehensive list but should help your team have a baseline understanding of what exactly you’re looking for. Now, let’s dive into the benefits of two of our favorite CMS, Sitecore & Umbraco.
Benefits of Sitecore CMS
1. Built to handle large, complex, enterprise-level websites on an all-in-one platform.
Sitecore’s platform is designed to handle massive, complex websites, making it the perfect solution for large, enterprise-level companies. Their robust platform is your all-in-one tool for everything related to marketing, website content, and e-commerce.
2. Powerful personalization & automation features.
Sitecore’s powerful personalization and automation features help to create outstanding experiences for customers each time they visit your website. Sitecore’s components allow you to display the most relevant information to site users based on their browsing behavior, all with a few clicks of a button.
Sitecore’s Experience Commerce Platform combines all the best in e-commerce and content marketing to help you drive your sales strategy and deliver unique customer experiences. If your business is centered around e-commerce, this platform has you covered.
4. Built-in tools for analytics.
Sitecore's built-in analytics tools help you to make more informed decisions about where to spend your marketing budget and how clicks and traffic to your website turn into conversions.
5. Sitecore’s expanding partnerships and acquisitions means that more features are coming!
Sitecore has acquired a variety of companies in the last year including Four51, Boxever, and Moosend to further position themselves as industry leaders and double down on their market presence. The bonus for you? New and improved features, functionality, and possibilities are being added to the platform to help you further your strategies, grow your business, and reach your customers.
Benefits of Umbraco CMS
1. Open-source and flexible.
Umbraco’s open-source platform and architecture means that their CMS can be customized to fit your exact need and with the help of a developer (or a community-created plugin) you can be on your way to building the perfect user experience on your site. Umbraco’s focus on a great CMS experience means that you can integrate the marketing and e-commerce tools you already use without any friction and customize the platform exactly to your liking.
2. Seamless content editing experience.
Umbraco is a fan favorite of content editors everywhere! The simple content editing experience means that you do not need to have deep, technical knowledge to create, manage and post content assets on your site. Coupled with SEO-friendly features and a simple media managing platform, you can immediately begin sharing content with your customers!
3. Awesome grassroots community with great documentation and community-created plugins.
Umbraco has a great community of passionate developers and marketers who are dedicated to the platform’s success and sharing their findings. The Our Umbraco forum is their community hub full of insights, advice, documentation, and user-created plugins to use on your site. Umbraco calls themselves the “friendliest CMS” and their community certainly reflects that!
Umbraco is free to download and start using on your site. After downloading, you’ll only need to pay for hosting costs, making this CMS a great low-cost option to get your site up and running so you can begin delivering value to your customers.
As you can see, both Sitecore and Umbraco offer many benefits. We typically recommend Umbraco to our clients who are looking for a flexible and customizable content editing experience and Sitecore to our enterprise-level clients who need a robust platform to integrate with their marketing stack.
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