Change is a necessity
To successfully capture the attention of search engines and thus the search results of new potential customers, websites need to be constantly updated with new content. Additionally, marketing initiatives fall flat if not well choreographed with your website home page. A modern, easy-to-use website content management system (CMS) is a must for your marketing automation strategy. We recommend Sitecore & Umbraco for custom-developed websites and WordPress for simple websites built on a theme and extended with plugins.
Convert website visitors into customers
Marketing automation allows you to engage website visitors with email campaigns and targeted content based on how they browsed your site. Sitecore CMS is the perfect platform for enterprise-class companies as it seamlessly integrates content management and marketing automation features.
Smaller companies can utilize Umbraco CMS for content management and integrate with marketing automation platforms like HubSpot, Constant Contact, MailChimp or ActiveCampaign. Umbraco’s fully customizable website design and user experience, simple content management experience, open-source platform, and easily scalable platform are all reasons why our clients love using it for their site.
Build upon a platform, not a box
Complex business websites with features like eCommerce, product catalogs, and dealer portals generally don’t fit out-of-the-box solutions or WordPress plugins. More than just CMS’s, Umbraco & Sitecore are platforms designed to support custom development using Microsoft-based technologies. With a team of senior software engineers, Emergent Software excels at building successful complex websites.
WordPress can still be a good option for small websites with low budgets. It is a beginner’s favorite CMS because of its flexibility, user-friendliness, plugins to extend functionality, built-in blog, and more. If you choose this direction, we offer world-class WordPress hosting & support.
Your trusted team of CMS experts
Whether you’ve had a not-so-great experience using a previous CMS or have never used one before, our team is dedicated to helping you find the best fit for your business and make sure that it is properly architected and implemented. Emergent Software is your trusted partner with experience developing successful websites on multiple CMS platforms and the only Twin Cities-based company that is both a Sitecore Certified Solution Partner and Umbraco Gold Partner.
Learn more about our capabilities and implementations with each CMS platform we specialize in: